I Thought Marketing Agencies Were for “Big Brands
I used to think marketing agencies were for big brands. Not for people like me — a small café owner in the east of Singapore, juggling supply orders, staff schedules, and slow weekends. The idea of hiring a marketing agency in Singapore felt unnecessary, even intimidating. I didn’t have a massive ad budget or a “trendy” brand. I just wanted more people to know we existed — and to keep coming back.
A Video That Felt Strangely Personal
Then one night, while scrolling through Instagram, I paused on a video. Not because it was flashy or cinematic, but because someone — a real person — said the exact thing I had been struggling with:
“You don’t need to go viral. You just need your story told right.”
That one sentence felt more honest than any ad I’d seen. And at the bottom of the video was a tag: Redcypress Digital.
Curious, I clicked.
I Expected a Sales Pitch. I Got Real Questions.
I expected a generic proposal or “book a free call” link. What I got instead was a DM reply, followed by an honest conversation.
They didn’t ask for my ad budget. They asked:
- Why did you start your café?
- What makes your regulars come back?
- If you had 15 seconds to describe your vibe, what would you say?
The questions surprised me. So did the person asking them — Mr. Pink, Redcypress Digital’s director, in a pink blazer, listening more than talking.
Working With a Marketing Agency That Actually Listens
This didn’t feel like working with an agency. It felt like someone was finally helping me explain what I’d wanted to say all along.
They didn’t sell me on “branding packages” or meaningless KPIs. They built stories — real ones. Instagram Reels that showed behind-the-scenes moments. Captions that sounded like how I talk. Carousel posts that didn’t need a call-to-action to get shared.
One Comment That Made Everything Worth It
We posted a 22-second video of my barista talking about his favorite drink.
Not staged. Just real.
A customer commented:
“Didn’t know this place had such heart. Visiting this weekend.”
That comment meant more than 5,000 views. It reminded me that the right kind of content doesn’t shout — it connects.
What I Really Needed Was to Be Understood
I used to think “marketing” meant promotions, discounts, and paid ads.
Now I see that good marketing — the kind that sticks — begins with understanding.
If you’re a small business owner like me, skeptical about whether any of this even matters, I’d say this:
You don’t need to become an influencer.
You just need someone who gets what you’re trying to say — and knows how to say it better.
Final Thought: Redcypress Digital Was the Right Call
I didn’t hire the biggest agency. I hired the one that felt right.
Redcypress Digital didn’t just give me content.
They helped me find my voice.
And that has made all the difference.